Choosing your yacht
Compare the decisions that materially change the experience. Begin with the visitor’s purpose, then narrow the options by time, guests, access and confirmed delivery.
Start with the purpose
Describe what the day, event or journey needs to accomplish. This prevents attractive but unsuitable options from driving the plan.
Use evidence to narrow the choice
Compare current access, travel time, suitability and written inclusions. Keep unverified ideas separate from the confirmed recommendation.